On-Page Search Engine Optimization Tips
I’m sharing these search engine optimization tips because good content ranks higher, and I want you to succeed! There are several guidelines for good content and they are easy.
- Pick one keyword for the page (the name of a product or service you offer)
- Use the keyword in the title.
- Use the keyword in the url.
- Use the keyword in a headline and on the first paragraph of the content.
- Write 300-350 words per page, and use the keyword 2-3 times total within the content.
- Do not use H tags as decorative art. They carry weight! Words used in H tags are considered keywords or important words to search engine crawlers, so choose their use carefully. Also, use them in descending order (meaning H1 used first, then perhaps h2 and h3 if you have more headlines you want to feature, but never use h2 before h1, etc and call me for a one-on-one help session if this sounds like gibberish to you)
Use More Internal Links
Do use interlinking. This means, whenever possible, and whenever it flows well with your content, take advantage and post an internal link to another page on your website.
Don’t exclusively rely on your menu as navigation for your visitors. Interesting and well-placed internal links help visitors have a better experience, stay on your site longer, and discover new and cool content they didn’t even know they wanted to read about! Of course, don’t over do it. You want it to be balanced, read naturally, and have a positive effect on your SEO (too many links on a page can have a negative SEO impact).
Use Link Titles
With both internal and external links, the words used in the links are a very important part of your organic search engine optimization efforts. Most people don’t bother to title their links, and Google frowns upon this.
Remember, Google’s customers are people searching for relevant info on whatever topic they are interested in. It is in Google’s best interest to serve them relevant info or they will use a different search engine! It’s in your best interest to write detailed content and help Google serve your content whenever possible. So how do link titles help? Well, they tell Google what your links point to, quickly.
Do not use the following phrases for links: “more info” or “read more” or “click here” . Instead, use specific titles for your links that tell readers what content they can expect to find if clicking on that link by using keywords or longtail key phrases. Here is an example (not real links). I want to offer free estimates.
WRONG WAY: To get a free estimate, click here.
RIGHT WAY: Get a free estimate today.
Notice how changing where you put your link, changes which words on your page the search bots pay more attention to? The attention is not on click here, it’s on free estimate. Now, if we add a title to that link, we really make Google happy, because when you use titles, your links look different to search robots. See the example below.
WRONG WAY, NO TITLE (link without a title and what the Google search robot sees):
RIGHT WAY, WITH TITLE (what the Google search robot sees):
I hope these search engine optimization tips help you drive more traffic to your site, which increases your chances of having someone email you or call you about your product or service. Need beginner small business website help? Call me, Zoe, at 905.233.4858 ext 2.
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