4 Tips For Better Video Conferencing For Small Business

Video Conferencing Tips

The recommended requirements and specifications for enterprise video conferencing equipment sound rather expensive to implement. And they are. The implementation guides call for heavy bandwidth per user and lots of restrictions to ensure there aren’t issues with video lag during conferencing, jittery feeds, or dropped video feeds altogether.

These pricey solutions are out there, but hold on a moment. Every day lean startups and budget conscious solopreneurs are successfully using free or low-cost consumer-grade video conferencing services with their cheap, built-in webcams, and getting work done.  Sure, their picture or sound quality may be grainy or tinny, but they are closing deals and making sales.

So what can you do to meet your needs for professional video conferencing for your small business team?  We have a few tips that may help.

In general, your overall video conference quality will be hugely affected by the room you are in. Spend a little time and move around some physical resources to create a video conference cubicle in your office.  This space doesn’t have to be large. We’ve watched professional videos from experts at Microsoft, recorded in a single person sized closet like space housing a single computer. If that isn’t an option, optimize the space you will use for video calls and getting the most out of the low-cost tools already available like Skype, and Google Hangouts.

This post covers video conferencing tips. If you’re looking to create marketing videos for your small business, we recommend the video shooting tips offered by Maddox Media in Whitby, Ontario.  Now let’s get into it.

1. Fix Your Video Conferencing Lighting Problems

Lighting matters and goes a long way to lowering or increasing the professional look and feel of your video calls. Ensure you drape all windows in your background. Ensure you are not backlit, but rather have a light source in front of you. Otherwise, you will appear as a dark shadow.

2. Improve Video Conference Sound Quality With An External Microphone

Your built-in microphone inside your PC or Mac is not going to serve you as well as an external microphone. The built-in mic is inside a loud machine with spinning drives and fans. It probably also has a build up of dust around it. And it simply isn’t physically situated close enough to your mouth to pick up your voice while also limiting echo and background noise. The result is low quality, distant, tinny audio. Upgrade to an external mic or a headset with microphone with a wind screen (that’s a fancy term for the foam padding many microphones have on them) for much better sound quality for your video calls. It doesn’t have to be costly (I use the Jabra UC Voice 150). In terms of reducing echo in the room, full carpeting or an area rug will help.

3. Limit Distractions For Your Video Call Participants

Keep your video call participants focused on your presentation, pitch or story by limiting background noise and visual distractions. Try some or all of the following:

  1. Create am enclosed video cubicle or room to limit background noise.
  2. Place a single colour background wall or room divider behind you to limit visual distractions.
  3. Clear your desk space which is visible on camera.
  4. Sit close to the camera so that you are up close in the frame with only a few feet of background visible around you. This creates more of a face to face feel and allows eye contact which increases engagement.

4. Ask Your IT Provider To Prioritize Network Traffic Using Quality Of Service Programming To Limit Lag On Video Calls

First, you will need a high-speed internet connection to get the best results.  Next, ask your IT Provider to help you separate and prioritize voice and video traffic on your network using commercial grade routers and modems that allow for Quality Of Service programming. By telling your network to watch out for and prioritize video traffic on your network, you can limit lag during video calls.

A little attention to the above areas will increase the human factor as well as the network ability to support your video conferencing needs, helping you connect with more prospects and close more clients using video calls.

Do you want help setting up video conferencing for your small business?  TUCU is an attentive IT Support Company in Toronto and Durham Region, specializing in solutions for teams of up to 20 people.  Call us for a free 20-minute phone consultation today. In Toronto: 416-292-3300. In Durham Region: 905-233-4858.

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